Appreciate Your Ex-Readers & Ex-Clients

Business shaking hands - do you appreciate your ex-clients & ex-readers?

Do you appreciate your Ex-Readers and Ex-Clients?

You see them everywhere: free offers for new clients and new readers. Many of the blogs we come across focus on gaining new readers and keeping existing readers around. Many businesses act in a similar fashion, focusing mainly on getting new clients and then on retaining existing client base. What majority of the blogs and businesses forget or neglect to focus on is the ex-readers and the ex-clients.

Should you stop appreciating readers and clients who have left you? The most successful relationships stem from the habit of having an overall good or continued relationship with several key people in the life of your blog or your business. You should try to appreciate the readers and the clients who have left you. The appreciation in such cases focuses on building the reputation or image of the relationship between your ex-client or ex-reader and the blog or business you have.

Appreciating your ex-readers and ex-clients can be very tricky if you are new to the idea. RA Project will help you navigate through this concept so that you can start appreciating your ex-clients and ex-readers quickly and very effectively.

When Should You Appreciate Your Ex-Readers and Ex-Clients?

You should appreciate your ex-readers and ex-clients when you think there is possibility your communication with them, after they left you, could improve either your relationship with them or the perception they have about you and your blog or business.

Following are a few examples of when you can contact your ex-readers and ex-clients to appreciate them:

  • To thank them for a feedback they gave you before that you have implemented recently.
  • To thank them for their time back then that you appreciate more now.
  • To apologize for a mistake you made that resulted in them leaving you.
  • To congratulate them for something they are enjoying currently, like an achievement or a new website.
  • To offer them feedback that they may have publicly asked for.
  • To let them know about some changes within your blog or company that would fill the exact need which prompted them to leave you in the first place.

When you focus on building or fixing your formal relationships with your past blog readers and business clients, you can think of many different ways of contacting them to show them your appreciation.

How to appreciate lost clients and readers

There are three main forms of appreciation when it comes to the idea of overall appreciation of someone in the blogging and the business world:

  1. Appreciating someone in order to market a service or a product to them
  2. Appreciating someone while marketing a service or a product to them
  3. Appreciating someone while not marketing any service or product to them

Your appreciation to ex-readers and ex-clients should revolve around the third form of appreciation above. When your personal client or blog reader leaves you for an alternative, you should avoid focusing on solely marketing to them in your communication with them afterward. Remember to focus on appreciating the other person instead of throwing a sales pitch at them. Your message to them should clearly reflect the fact that even if the other person reads your message and does not take any responsive action, you will be thankful still for their past reading or client relationship with you.

How do you value appreciation of previous clients? Do you appreciate your ex-readers?

What are your views about this? Do you appreciate your ex-readers and ex-clients? Do you have a way to communicate with them? Have you ever been contacted by blogs or businesses that you used to interact with? What do you consider a proper form of appreciation? Does your blog or business focus in any manner on previous readers or clients?

Please share in the comments below, thank you.

About William

William lives in Oakley, California and is an avid tech enthusiast. When he's not writing about online social networking and businesses, he is busy reviewing how social media affects us all.

, , , , , , , , , ,