Being Proactive With Your Clients

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You finally did it. Your website and product is finally attracting visitors. They are coming in large numbers. Your website visitors are reading all the information you have to provide to them. They are clicking almost everything, from “Add to shopping cart!” buttons to “Find out more!” links. They also contact you via your support and contact forms, asking you pre-sale questions and making sure your product is exactly what they need. Your website visitors also tell you regularly via email that they will be buying your product and service soon. But most of them never do.

What is going on? What could possibly be happening that is keeping your existing and potential clients from purchasing add-ons and others things that you have to offer? Your shopping carts are easily found, and people are actually committing to buying your product through their communication with you. But they are still not buying from you. Why?

You are probably missing out the opportunity to be proactive with your existing and potential customers. If you are not proactive with your clients, they will most probably not buy from you.

Example of How to be Proactive – Amazon.com

The entire idea of being proactive, or taking the initiative, is that you take an action before someone requests or calls you to take an action. The same way a customer is proactive by clicking around to see how they can add items to their shopping cart before they actually see a shopping cart, you can be proactive with your clients by actually communicating with them and answering any potential questions before they even communicate with you. Being proactive shows your existing and potential clients that you are there to help them buy something from you, and that you are there to help them before, during and after the sale.

You can take the initiative to actually tell customers how they can use your product before they ask you, how they can use a discount before they even realize there is a discount, and how they can get 30-days refund before people even consider purchasing your product. Amazon does this on millions of product pages by telling you and other customers how much you are saving on a product compared to shopping elsewhere. Amazon is being proactive by telling you the amount of money you save, before you even think of buying anything from Amazon.

This kind of a proactive approach makes you, as a customer, realize that you can buy from Amazon and save money, resulting in you realizing that there is a possibility that you would want to buy the product in question. That kind of a mentality is what results in a sale.

Think What a Customer is Feeling in Order to be Proactive

In order to be proactive with a customer, you have to realize the possible ways a customer can be helped in anything that related to their visit and shopping experience on your website.

Here are 10 ways you can be proactive with your customers:

1. Shows customers the current specials, without having them click for details.
2. Show final discount prices instantly and clearly, instead of making customers calculate savings on a “20% OFF” discount tag.
3. Provide help around the entire website for new or unregistered visitors before they feel clueless or confused.
4. Tell customers know how they can get refunds easily ,instead of having them navigate your site to the “Refunds” section.
5. Show customers any alternative products or services you may have, before customers even realize you have alternatives.
6. Tell customers how easy it is to pay you with different methods, before customers get to the payment page.
7. Show customers reviews and testimonials from others on products and services pages, instead of having customers go to the forums or separate sections to find testimonials.
8. Show customers on every page what your site is about, instead of having them go to the “About” page.
9. Ask customers if they need any help on every page, instead of having them figure out whether to click “Support” or “Contact” page links.
10. Let customers know about the different and great ways they can use your products, services or help, without having them click around to find out the tutorials for what you offer.

Are You Proactive With Your Customers?

It may be hard to plan on how you can be proactive on your website, though it can be extremely easy to take smaller steps in becoming more proactive with both your existing and potential customers. If you want sales and you want new or repeat customers, you have to bring yourself and your help to them. Your existing and potential customers have already arrived on your website. What are you going to do to bring yourself and your offers to them?

Are you proactive with your customers? Do you offer them solutions before they start looking for them or asking you about them? How many people on your site would be willing to buy from you instantly if you contacted them first through any of the different communication venues on your website?

Please share your comments, tips or any experiences in the comments below. Thank you for reading!

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