Well, you’ve built quite a good blog, you wrote a bunch of pillar articles which made you an authority amongst your peers, you reached the Alexa skies with your stats, your RSS counter is almost hitting four digits, so you’re happy.
What next? It depends. Next, it can be that you decide to pass some of the fame to your readers, as they were the ones who made all these happen. After opening your mind and your life for them, you now open your blog. This is what Courtney Tuttle just did, by inaugurating the You Blog section of Court’s Internet Marketing School:
Every Friday from here until the end of time, I will be promoting a post from You Blog to the main site, where it will be read by all of the visitors here and 950+ RSS subscribers. Since my site is already a top 20,000 site in Alexa, there is plenty of traffic to go around, even to those posts on You Blog that donâ€™t get promoted to the main site.
Additionally, thanks to one of his readers’ idea, Court updated the announcement and let us know that all posts published in the You Blog section will be linked to from the main blog every weekend, thus increasing their visibility and their chances of getting known.
This is an act of courage from Court’s side, as it is very easy to ruin a credibility built over one year’s time in a couple of minutes. All you need is to do something offensive enough to make your readers change their opinion about you. However, I suppose he will not allow every single post to pass through, so offensive materials will not be published.
You probably ask yourself what’s in this for Court, besides more work for the same money? Well, maybe he just got fond of his readers and he wants to help them build their way. Any good teacher would do that for his students.
What do you think? What’s in this for Court? And what’s in this for you?