“For here or to go?” The lady asked me without even looking up from her register.
“For here.” I said.
Silence persisted. Finally the lady looked up, “What do you want?”
“Oh. I’d like a #5. No tomatoes.”
“Do you want that for here or to go?”
If you’ve ever gone to many fast food places, the service I received is a far too common occurrence. Did I mention I still received tomatoes on my order? Even though I told the lady exactly what I wanted, I still didn’t receive it. Why was that?
It could have been a combination of things. I might not have spoken loud enough. The lady might not have communicated the order effectively to the other workers. Or maybe — just maybe — the people were in such a rush to serve me that they forgot I mattered.
Customers are Key to Business Survival
When I worked in retail, the number one thing that was repeatedly stressed to me was that a customer is key to any business. Over a life span, a customer can bring in thousands of dollars for a business and this is not counting referrals. So keeping a customer happy is paramount. Customers may not always be right, but the customer is the one that holds the money.
Are Blog Readers the Equivalent of Customers?
Blogs for the most part are free resources. Can customers — which are crucial to the survival of any business — be equated to blog readers? Would it be much of a stretch to say that without people reading the blogs, that blogs would cease to exist?
If blog readers are so crucial to the success and survival of any blog, why then do some blogs scream of arrogance and neglect towards the readers?
I’d Like to Thank My Sponsors
Too often I have stumbled upon a blog that pays more attention to the sponsors than the readers. Who made those sponsors possible? Who is clicking on the sponsors’ ads? It’s the readers! Why not thank them from time to time? And just as a sponsor is bringing money in from the readers, perhaps some of that should be given back in the form of thanks and appreciation.
Blogging is Hard
Blogging can sometimes be a thankless task. However, I encourage you not to be like the fast food cashier who took my order. Don’t take your readers for granted. Your readers are your foundation. Without them, your blog would be nothing.
How to Show that “It’s All About the Readers”
Here are some points where you can quickly show a reader appreciation. I will elaborate on these points in later posts.
- Be available.
- Respond to comments.
- Respond to e-mails.
- Be transparent.
- Be humble.
- Be willing to help.
Please remember that without the readers of your blog, then your blog wouldn’t have a need to exist. Without the readers of your blog, it is likely nobody would sponsor you.
By blogging, you are doing a good service to your readers. You are providing material. You are providing valuable content. However, would you still produce the content if nobody was reading it? Search deep. Is it all about the readers or not?