There are many different ways to offer discounts, though companies like AT&T usually focus on offering discounts and rebates to new clients only. One of the biggest reasons people leave any company is because they find a better value elsewhere. You have to offer discounts and incentives to allow both existing and new clients to benefit from any price reductions.
Here are the 5 general concepts of offering discounts that you can apply to your blog and business practically and immediately.
5 Ways to Offer Discounts
- Offer discounts to existing customers.
While your business may look better with more customers, it will do better if it retained all the new customers. The best way to retain customers is to offer them discounts even after they have signed up with your products and services. Offer discounts to existing customers also to show them that they are as important as new customers.
- Offer discounts to new customers.
This is the most common trend, and it is also a very good practice. Offer discounts to new customers on an almost daily basis. Your discounts for new customers can actually be different than the discounts offered to your existing clients.
- Offer discounts for referrals.
The best businesses are built on referrals. The same way you probably do not need to be explained why a Porsche or a Ferrari is a good car, because you already heard that from a hundred other people you know, people will sign up with your services more if they hear about you from a friend. Offer discounts and referral commissions to customers who refer others, and they will be inclined to refer more and more people.
- Offer discounts on all new products.
You should have a discount or promotion on all new products. The first opening stages of your product are also the perfect times to create a lot of attention for your product. Offer discounts to anything new you come up with for a week or two, and people will more than likely want to be first in the line to sign up for new things you roll out.
- Offer random unexpected discounts to those who help you in any manner.
Reward people who help you in any manner. If any client or potential client has ever given you feedback or advice about anything, you can reward them by offering them a discount to any of the services or products you offer. Very few things show more appreciation to someone than saying to them that you are thankful enough to charge them less money for something you sell at full price to others.
Are You Offering Discounts Via Your Blog?
Do you offer your blog readers discounts? What kind of discounts are your clients looking for?
Please share your opinions, experiences, tips or any questions by commenting below. Thank you for reading!