Getting your information and ideas out to your target audience is what social media marketing is all about. But is anyone reading what you have to say? Are you neglecting one network in favor of another?
Here are 5 tools that cross post, and are free (or nearly free) to use!
1. Social Marketing
Let’s start with the first element is a cross promotional dashboard, MarketMeSuite. MarketMeSuite is an absolute juggernaut of a Marketing tool. It takes the best elements of your favorite management platforms, mixes in geo-targeting and pro-active marketing, and gives you one giant place to share,. schedule, auto-post RSS, and post in real time to Facebook at the same time as posting to Twitter and Linkedin. You can also view your newsfeeds and add comments from inside the app.
Why Is This Important? You need a centralized place to monitor all of your marketing efforts, and allow your entire team to work together. MarketMeSuite provides the “ground control” every social media campaign needs.
2. Social Timing
There is a science behind posting. Knowing where your customers are, and when is the best time to tweet is really important. You can do a lot of this manually in some of the full serviced dashboards, but what about when you’re on the net, and you see something that would be great to send out to your followers? With Buffer you can just click on the easy to install plugin and the message is queued up for times you choose when you can’t physically be there. These messages can go to Twitter and Facebook.
Why Is This Important? It’s simple, but based on some data they collected CTR on Tweets of links shared by Buffer increased by 200% after 3 weeks of regular use. (Free up to 10 tweets in your Buffer)
3. Social Commenting
If you don’t have a decent commenting plugin installed on your blog, don’t waste another second. In fact, don’t even read to the end of this post. Go right now and try LiveFyre. It’s free, and it’s taken social commenting to a new level. Users are more engaged with the story, tweeting out their comment is a breeze, and it really facilitates discussion on the blog, AND across Twitter and Facebook. In one easy click you can send a message saying “You were just mentioned in this conversation…” with a link back to the blog post. It’s amplification on steroids once it gets going.
Why Is This Important? Perpetuating a conversation gives your blog post a longer life, and if you can manage to get it into the social media sphere, you can harness that inherent virality that comes with it.
4. Old school e-mail marketing gone social
Don’t forget about old school e-mail marketing. Creating newsletters and e-mail campaigns is still as important is it was pre-social media, but now you can leverage even more from each communication. Constant Contact has a social sharing feature, so you can share your email across Twitter and Facebook in one click.
Why Is This Important? Checking your analytics is a great way to see how far a message has spread. There’s a section that tracks how “Social” your e-mail has gone, which is super helpful for measuring a campaign’s social impact.
5. Mobile Photos
Exclusive for iPhone, Instagram lets you turn your pictures into photographic masterpieces and share them across Twitter, Facebook and Flickr.
Why Is This Important? It’s great to show your fans and followers another side of you and your business. If a tweet is worth 140 characters a photo has got to be worth 10,000!
Key Take Away:
These days you absolutely have to multitask in life and in business, and your marketing message must do the same. Using this amplification tools will help you market smarter, increase click rates, reach further, and get you the most bang for your post.
Tried any of these services? Have any tips or service you would add to the list? Please leave your comments below.