Follow @besz
While shopping at my local grocery store, I noticed that my store now offers financial services. Within the advertisement is a quotation: “What a great idea!”
When I first saw the advertisement, I just mumbled to myself some expletives and continued my shopping. The quotation reminded me of Sony when they made up a quote from a fake critic. The key word here is fabricated quotes.
Another example of this is at a chain restaurant. The restaurant is hiring, and on the advertisement is the quote, “A great place to work.” I was half expecting an asterisk with some small print adding, “…for some people.”
I suppose the addition of these quotations is just a decent attempt at self-marketing. Adding in these quotes perhaps is trying to reproduce the word-of-mouth effect that works so well. The problem is, I don’t know the people behind the quotes, so I could care less who said what.
The beauty about a blog is that there is usually a decent person behind it. And from this blog, we can get a feel for who you are, what you like, and whether we can trust you.
It’s one thing to have a nameless recommendation, it’s another to have a recommendation from a trusted friend.
I’ll conclude with a quote from Liz Strauss’s transcript from WordCamp:
Follow @beszSo if you go to a website, or you’ve got a product, bring your experience to it.
I want to know how you felt using it. I may not feel the same way, but if I’ve been reading you, I can extrapolate from your experience whether I like it or not.
If you’re a friend of mine, I can extrapolate from your taste in music whether I like it or not.
So blog your experience. It makes you more real.
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My question when I see quotations is when was it given, and for what? It may be a great place to work, but is the person that said it still there? is their boss still there? is the company still owned by the same folks? is the economy in the same condition? and so on.
There are so many variations to an experience that having a good experience today might mean nothing a year down the line.
Of course, if it isn’t attributed then I assume it is a lie.
I’m sure I recall someone once said that the difference between lying and marketing is optimism.
Recommendations /quotes are the analog version of trackbacks?
@Andrew,
Optimism? That’s a good one.
@lionel,
I’m not sure. I guess it depends on who the recommendation comes from.
Life is supported by the meaningful quote.
There are so many variations to an experience that having a good experience today might mean nothing a year down the line.
My granny was full of quirky sayings, some of which I didn’t understand as a child. One of her favourites that fell into that category was, ” no-one cries stinking fish”.
Quotes are just the modern version of my granny’s maxim.
life is full of unexpectation. its challenging