Are days of SEO actually over, though? Will Google take any step to turn off the attention that millions of websites pay to Google, through SEO, in order to make Google like them more? While the answers to those questions can be very relative, what is absolutely clear is that Google Instant does indeed help you search faster and also helps you realize what you are actually typing. When you realize the implications of each keyword stroke on the keyboard on the Google search page, you realize how your search habits and skills affect the actual search results that Google shows. Many SEO webmasters and workers, however, appear to be feeling the heat.
Is SEO actually dead? Will Google Instant hurt your SEO efforts a lot? Let us quickly figure out and asses the situation.
Why Many Bloggers & Site Owners Worry About Google Instant Hurting SEO
SEO usually depends on people typing in exact keywords like “Best web host” or “Top 10 WordPress Themes” into Google that usually show website results. Google Instant is a new search modification by Google that shows results as you type your search words. Like the name says, Google Instant shows instant automatic results. For example, you can type “Best we”, and before you even type the “b” in that “web” word, Google will show you results automatically. That is what is making waves in the SEO industry.

Google Instant Search For Bes Zai - without yet typing the n in the end
No, Google Instant should not worry you.
The only people who should worry about Google Instant are the people who put all their eggs into the SEO business, specially the Google SEO business. As many of RA Project fans and my contacts know, I have myself never optimized any of my sites for Google specifically, and still my websites keep getting an increasing amount of visitors. Why? Because even when Google is so popular, Google is not the only place people go to when they go online. Facebook, Twitter and hundreds of other websites like Bing and Yahoo are the daily destinations of millions of people online.
Google Instant will surely affect SEO in a big manner. It may actually start showing completely different results than what traditional SEO is used to so far. After all, Google Instant exists solely to start showing you instant and different results compared to before, while also saving you time. Google Instant is not predicting your search in every search. Google Instant many times tells you the search result answers instantly and letter by letter as you type, making you change your search words or even stop searching for full words as you realize you can change your search for better or clearer words or search results. You may even change your mind and head elsewhere depending on the instant search results you see.
What do you think of Google Instant and SEO?
Do you think Google Instant is going to hurt or affect SEO dramatically? Would people start searching for different or incomplete keywords because they are now finding results quicker and without having to enter full keywords? Will your SEO efforts get hurt or affected by Google Instant?
Please share your thoughts, questions, tips or any ideas in your comments below. Thank you for reading. I really appreciate it!




It’s too early to tell if it’s going to affect SEO but I can say that it’s affecting my PPC campaign. A lot of impression resulting to a lower CTR. My ads showing up for keywords I don’t even target. The only thing I know is that, Google instant made keyword research the more challenging, like long-tail or short tail or what?…You’re right if your only optimizing for Google alone, it will definitely affect your site. But if you are also optimizing using other medias, you don’t have to worry too much. Just wait for a month and look at the data before concluding.
I’m not sure if it is going to kill SEO or not. To be honest, when I was using it I just proceeded to type out the whole phrase I was looking for. I didn’t stop to see what was popping up. I think I’m pretty normal so we’ll see.
That is what Google Instant will change about the way people search. Once used to it you will no longer type everything out. I believe this to be a great thing for SEO efforts. The phrases you you hope people will type into the search box will be done for them!
Not sure what you’re getting at. I didn’t think it would change anything. I understand what it is supposed to do. I was saying it wouldn’t affect SEO.
Google Instant will not kill your SEO efforts at all. If anything I believe it to be the total opposite. Your SEO efforts will now go farther than ever. People constantly spell words incorrectly and Instant will hopefully put a stop to that. I don’t misspell the words on my site and Instant won’t misspell them either. I think you will see a steady rise in people getting to your sites now for the right reasons.
I will approach this from the standpoint that my job selecting keywords just got easier, and I will just enter my keyword, see what’s offered, and include those suggested keywords in the same article with the keywords I would have used anyway. It’s a good idea to freshen up old articles, and throwing in a new sentance with the suggested keyword doesn’t sound like such a tough thing… Time will tell!
I am afraid for many users “Instant” is just a nuisance. The benefit it provides is not worth additional clicks, scrolling. It is hard sometimes to see that results changed while you type! The chance is that Google will drop it later.
As for SEO killer – No No No!
Google cannot kill SEO because we are helping it build an ORGANIZED (sometimes OVER-organized) web pages with proper META info etc.
I remember 6 years ago 70% of webs pages had no title, no meta so Google was left in the dark (almost
. With all SEO power available today websites are clearer to understand.
That does not eliminate the competition among SEO consultants. Let the smartest win..
Thank you for sharing.
I can see how some might think it would affect SEO. I don’t stop and look at the results until I’m done typing my phrase though especially because I want to be specific
Well, I’m hoping it doesn’t. Just as it seems we figure out Google’s algorithm, they change it up again.
Does anyone know a good tool for estimating search volume for keywords? I don’t know if Google Insant is to blame, but the Google keyword tool seems to be absolutely worthless. One of the keywords I was considering showed 829,000 searches per month, and the next day it showed about 1200 searches.
So far I have not seen any changes. I guess time will tell.
Good information, I really appreciate sharing this great post, tnx
only real attention i’ve payed is using google caffeine to speed test my site. i recommend others do the same.
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Thank the heavens for paid search! In the end I trust that Google will continue to look after the interests of their core customer base(being the advertisers)and thus simultaneously protect organic searching and SEO.
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