Will Google Instant Kill Your SEO Efforts?

Google Instant Launch

Google Instant Launch - do you instant search now?

September of 2010 is when the SEO world started facing its biggest fear and confusion so far. Google Instant, a new way to instantly see search results as one starts typing, is making many people beleive that the days of SEO, Search Engine Optimization, are over.

Are days of SEO actually over, though? Will Google take any step to turn off the attention that millions of websites pay to Google, through SEO, in order to make Google like them more? While the answers to those questions can be very relative, what is absolutely clear is that Google Instant does indeed help you search faster and also helps you realize what you are actually typing. When you realize the implications of each keyword stroke on the keyboard on the Google search page, you realize how your search habits and skills affect the actual search results that Google shows. Many SEO webmasters and workers, however, appear to be feeling the heat.

Is SEO actually dead? Will Google Instant hurt your SEO efforts a lot? Let us quickly figure out and asses the situation.

Why Many Bloggers & Site Owners Worry About Google Instant Hurting SEO

SEO usually depends on people typing in exact keywords like “Best web host” or “Top 10 WordPress Themes” into Google that usually show website results. Google Instant is a new search modification by Google that shows results as you type your search words. Like the name says, Google Instant shows instant automatic results. For example, you can type “Best we”, and before you even type the “b” in that “web” word, Google will show you results automatically. That is what is making waves in the SEO industry.

Google Instant Search For Bes Zai - without yet typing the n in the end

Google Instant Search For Bes Zai - without yet typing the n in the end

Many people think that such a move by Google, whether intentionally or unintentionally, affects and hurts SEO because Google Instant focuses on showing results on every word type and SEO in contrast right now never focuses on randomized virtual keywords that cover all the possibilities of a search. The SEO industry as a whole, however, is saying that Google Instant will have an affect on SEO, but only to the extent of changing the SEO approach and game. The SEO industry is saying that SEO will not die and will not get hurt in any manner by Google Instant, since SEO focuses on keywords and customization, and thus many people will end up typing the same kind of keywords, whether or not they are actually able to finish typing such words.

No, Google Instant should not worry you.

The only people who should worry about Google Instant are the people who put all their eggs into the SEO business, specially the Google SEO business. As many of RA Project fans and my contacts know, I have myself never optimized any of my sites for Google specifically, and still my websites keep getting an increasing amount of visitors. Why? Because even when Google is so popular, Google is not the only place people go to when they go online. Facebook, Twitter and hundreds of other websites like Bing and Yahoo are the daily destinations of millions of people online.

Google Instant will surely affect SEO in a big manner. It may actually start showing completely different results than what traditional SEO is used to so far. After all, Google Instant exists solely to start showing you instant and different results compared to before, while also saving you time. Google Instant is not predicting your search in every search. Google Instant many times tells you the search result answers instantly and letter by letter as you type, making you change your search words or even stop searching for full words as you realize you can change your search for better or clearer words or search results. You may even change your mind and head elsewhere depending on the instant search results you see.

What do you think of Google Instant and SEO?

Do you think Google Instant is going to hurt or affect SEO dramatically? Would people start searching for different or incomplete keywords because they are now finding results quicker and without having to enter full keywords? Will your SEO efforts get hurt or affected by Google Instant?

Please share your thoughts, questions, tips or any ideas in your comments below. Thank you for reading. I really appreciate it!

About William

William lives in Oakley, California and is an avid tech enthusiast. When he's not writing about online social networking and businesses, he is busy reviewing how social media affects us all.

, , ,

26 Responses to Will Google Instant Kill Your SEO Efforts?

  1. Christina September 19, 2010 at 1:43 am #

    It’s too early to tell if it’s going to affect SEO but I can say that it’s affecting my PPC campaign. A lot of impression resulting to a lower CTR. My ads showing up for keywords I don’t even target. The only thing I know is that, Google instant made keyword research the more challenging, like long-tail or short tail or what?…You’re right if your only optimizing for Google alone, it will definitely affect your site. But if you are also optimizing using other medias, you don’t have to worry too much. Just wait for a month and look at the data before concluding.

  2. Tony September 20, 2010 at 10:07 pm #

    I’m not sure if it is going to kill SEO or not. To be honest, when I was using it I just proceeded to type out the whole phrase I was looking for. I didn’t stop to see what was popping up. I think I’m pretty normal so we’ll see.

    • Jake September 23, 2010 at 5:31 am #

      That is what Google Instant will change about the way people search. Once used to it you will no longer type everything out. I believe this to be a great thing for SEO efforts. The phrases you you hope people will type into the search box will be done for them!

      • Tony September 28, 2010 at 10:27 pm #

        Not sure what you’re getting at. I didn’t think it would change anything. I understand what it is supposed to do. I was saying it wouldn’t affect SEO.

  3. Jake September 23, 2010 at 5:29 am #

    Google Instant will not kill your SEO efforts at all. If anything I believe it to be the total opposite. Your SEO efforts will now go farther than ever. People constantly spell words incorrectly and Instant will hopefully put a stop to that. I don’t misspell the words on my site and Instant won’t misspell them either. I think you will see a steady rise in people getting to your sites now for the right reasons.

  4. Penny Go September 24, 2010 at 11:00 pm #

    I will approach this from the standpoint that my job selecting keywords just got easier, and I will just enter my keyword, see what’s offered, and include those suggested keywords in the same article with the keywords I would have used anyway. It’s a good idea to freshen up old articles, and throwing in a new sentance with the suggested keyword doesn’t sound like such a tough thing… Time will tell!

  5. Rkd September 26, 2010 at 10:15 pm #

    I am afraid for many users “Instant” is just a nuisance. The benefit it provides is not worth additional clicks, scrolling. It is hard sometimes to see that results changed while you type! The chance is that Google will drop it later.

    As for SEO killer – No No No!

    Google cannot kill SEO because we are helping it build an ORGANIZED (sometimes OVER-organized) web pages with proper META info etc.

    I remember 6 years ago 70% of webs pages had no title, no meta so Google was left in the dark (almost ;-) . With all SEO power available today websites are clearer to understand.

    That does not eliminate the competition among SEO consultants. Let the smartest win..

  6. Pinoy Ako October 4, 2010 at 8:18 am #

    Thank you for sharing.
    :|

  7. James October 6, 2010 at 6:45 pm #

    I can see how some might think it would affect SEO. I don’t stop and look at the results until I’m done typing my phrase though especially because I want to be specific

    • Josh October 7, 2010 at 4:20 pm #

      Well, I’m hoping it doesn’t. Just as it seems we figure out Google’s algorithm, they change it up again.

  8. Kermit Johnson October 22, 2010 at 1:17 am #

    Does anyone know a good tool for estimating search volume for keywords? I don’t know if Google Insant is to blame, but the Google keyword tool seems to be absolutely worthless. One of the keywords I was considering showed 829,000 searches per month, and the next day it showed about 1200 searches.

  9. brent October 22, 2010 at 7:22 am #

    So far I have not seen any changes. I guess time will tell.

  10. marirea November 6, 2010 at 1:55 am #

    Good information, I really appreciate sharing this great post, tnx

  11. AJ November 18, 2010 at 6:58 am #

    only real attention i’ve payed is using google caffeine to speed test my site. i recommend others do the same.

  12. Glamour Fragrances November 19, 2010 at 11:30 am #

    Hello everybody, im not sure abour what seo does but im sure that we need a break i think its time to relax thats why http://www.glamourfragrances.com/ is here hope to enjoy your day and the thing you will buy here ;-)

  13. Victor November 20, 2010 at 3:50 pm #

    Thank the heavens for paid search! In the end I trust that Google will continue to look after the interests of their core customer base(being the advertisers)and thus simultaneously protect organic searching and SEO.

  14. Bok Goodspeed November 25, 2010 at 4:42 pm #

    Slow host? Look at hostgators Black Friday RETARDED offer where you get %80 off on ALL hosting.. I just got hosting for 1 year for only $34.99… Crazy?? I KNOW Go to http:// tinyurl comhghosting101

  15. Lita Troff January 19, 2011 at 12:19 am #

    Simply a smiling visitant here to share the love (:, btw great style and design .

  16. San francisco February 7, 2011 at 9:18 pm #

    Great to go on through.Thanks

  17. comcast web hosting services December 12, 2012 at 1:49 am #

    My family members every time say that I am wasting my time here at
    net, however I know I am getting familiarity every day by reading such fastidious posts.

  18. Philomena@cheap website hosting April 28, 2013 at 11:28 am #

    I’m truly enjoying the design and layout of your blog. It’s a
    very easy on the eyes which makes it much more
    pleasant for me to come here and visit more often.
    Did you hire out a designer to create your theme? Superb work!

Trackbacks/Pingbacks

  1. Bes Zain - September 18, 2010

    Will Google Instant Kill Your SEO Efforts? http://bit.ly/aqW0Je RA Project discusses your ideas. Please share, Like & RT, thanks!

  2. Bes Zain - September 21, 2010

    While Google Instant is getting attention http://j.mp/9M5B9o, have you paid any attention to Google Realtime? http://j.mp/cmXrSQ

  3. Bes Zain - September 24, 2010

    Will your site & SEO suffer because of Google Instant? http://j.mp/9M5B9o Find out why it shouldn't! at RA Project.

  4. Pauline - September 25, 2010

    http://www.raproject.com/articles/misconceptions/will-google-instant-kill-your-seo-efforts/

  5. Bes Zain - October 12, 2010

    How is Google Instant affecting your website search engine rankings? http://j.mp/9M5B9o Please share, discuss, RT & like, thank you!

Leave a Reply