Your shopping cart also needs to be an experience that allows customers to dive into the world of the product they are buying. There should be absolutely nothing on your end that can distract the customer when they are ready to buy something from you. The same way offline retail stores try to make sure customers do not have to wait long to pay a cashier, you have to make sure your customers have a quick and distraction-free shopping experience in order to have better sales and more satisfied customers.
Are you doing everything you can to make sure your shopping cart does not distract customers from purchasing an item? Start focusing on such a task by avoiding implementing the following 5 distractions in your shopping carts.
5 Distractions to Avoid Implementing in Your Shopping Cart
- Links to non-shopping pages of the site.
- Any links to other products.
- Any information related to your website that is not related to the product places inside the shopping cart.
- More than one prominent “Empty Cart” button or link.
- On the page where customers enter their credit card info, any textual information that does not reinforce the safety of the sensitive information customer is handing over to you.
Are you distracting your shopping cart users?
Is your shopping cart distraction-free? Are your customers adding things to their shopping carts and moving on to other parts of your website before making any purchase?
Please share your shopping cart opinions, tips, experiences or questions by commenting below. Thank you for reading.